Steve Chapple & Reebee Garofalo's `Rock'N'Roll Is Here To Pay' Book Revisited: Part 3

In their 1977 book, Rock'N'Roll Is Here To Pay: The History and Politics of the Music, Steve Chapple & Reebee Garofalo recalled the pre-1977 history and politics of the U.S. corporate rock music industry in the following way:

"Shortly after their introduction to America in 1964, the Beatles re-released such classics as `Roll Over Beethoven' by Chuck Berry, `Twist and Shout' by Isley Brothers, Barrett Strong's `Money', the Shirelles' `Boys', `Long Tall Sally' by Little Richard. Similarly, the Animals brought back Ray Charles's `Hit the Road Jack' (written by Mayfield) and Sam Cooke's `Shake'. The Rolling Stones did Rufus Thomas's `Walking the Dog,' `Hitchhike' by Marvin Gaye, a number of Chuck Berry tunes including `Carol', `Talking About You', and `Around and Around'...

"...The Beatles along with the dozens of other English groups that quickly followed them were...more marketable than the black artists they imitated....Black acts in general showed a sharp decline on the singles chart from an all-time high of 42 percent in 1962 to 22 percent in 1966...On the album charts, only 3 of the Top 50 LPs for the year 1964 and 1965 were by black artists...Virtually the only black music on white radio, during this period, was produced out of Motown...It is hard to imagine Eric Clapton being...criticized for playing blues guitar if he were not making millions off his music, while the bluesmen whose licks he copied are starving to death...

"In the early sixties women became a recognized trend in rock'n'roll for the first time. Female vocal groups...began to hit the top of the charts. In addition to the Orlons, the Crystals, the Sensations, the Chiffons, the Essex, the Ronnettes, and the Jaynettes, there were the Shangri-Las and the Dixie Cups, and the Motown groups--the Marvelettes, the Supremes, and Martha and the Vandellas...

"...The female vocal groups were pushed from the charts...when the Beatles crashed onto the scene in 1964-65...The...popularity of the Beatles was the single greatest force responsible for the decline of women on the charts in the mid-sixties...In 1969, one of the great years for hard rock, there were fewer women on the year-end single charts than at any time since World War II. The situation for both women album and singles artists was even worse than it had been at the end of 1966, during the height of the British invasion..."