Friday, April 14, 2023

Steve Chapple & Reebee Garofalo's `Rock`N' Roll Is Here To Pay' Book Revisited: Part 4

 

In their 1977 book, Rock'N'Roll Is Here To Pay: The History and Politics of the Music, Steve Chapple & Reebee Garofalo recalled the pre-1977 history and politics of the U.S. corporate rock music industry in the following way:

"The critical effect of rock music was lost...The music became separated from the political ferment that had provided it with its critical edge...in the...sixties...

"...The potential for cooptation of rock music had always been present...Economically rock music has never posed a problem for the capitalist organization of the economy. Whether in the form of a record, a tape, a concert ticket, or a booking agency fee, rock music was a packaged commodity...

"Most political `censorship' of record artists is self-censorship...It has been estimated that at least 50 superstars make more than a million dollars [equal to around $4.9 million in 2023] each year [in late 1970s]. The money puts the musician in a qualitatively different position than most of his audience...

"Some of the highest paid musicians become sophisticated corporate investors. Bob Dylan owns oil stock, for instance, and Neil Young owns a string of shopping centers. His ventures are managed by Segal, Rubenstein & Gordon, Los Angeles financial counselors...Top stars, the Rolling Stones being a particularly spectacular example, have become part of the standard bourgeois jet set...

"At this point it should be evident that the vast majority of rock music does little to challenge...the basis of American society--production for private profit...For now, of course, rock'n'roll is here to pay. It is a packaged commodity which enriches a few monopoly corporations..."

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